tag:blogger.com,1999:blog-7641593519017418005.post3436517332603983796..comments2023-07-24T03:51:05.928-04:00Comments on Mobile Banking: Mobile Banking - Product Marketingbrandon@bmcgee.comhttp://www.blogger.com/profile/11726956296602021888noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7641593519017418005.post-20838751470034071322010-05-04T05:03:43.184-04:002010-05-04T05:03:43.184-04:00Nice article.
Another add on to the already ment...Nice article. <br /><br />Another add on to the already mentioned 4 points would be to market the mobile banking solution to the customer whenever he uses any other banking channel.<br /><br />e.g. 1) When he walks into a branch to inquire his balance, the bank teller could tell him to use mobile banking instead.<br />2) When the customer calls up the contact center of the branch for information, he could be prompted by the executive to use mobile banking.<br />3) ATMs could have prominent advertisements in between transactions highlighting mobile banking.<br /><br />Any help on business/revenue models of companies involved in mobile banking application development would be helpful!<br /><br />~Appachoo.Appachoohttps://www.blogger.com/profile/08137755109463447578noreply@blogger.comtag:blogger.com,1999:blog-7641593519017418005.post-63909447579622625012007-10-09T23:14:00.000-04:002007-10-09T23:14:00.000-04:00I've been following the mobile banking and payment...I've been following the mobile banking and payments space for some time now and after the Finovate conference I am concerned about a couple aspects of what is happening in the U.S. marketplace. In particular, the AT&T/Firethorn offering seems to be opening up the door for the Patriot Act police to come crashing through. If I understand their model correctly, they would like the consumer to rely on a Carrier and/or a startup to manage their id and sign on credentials. While this single sign on approach may seem convenient to a consumer, having followed the evolution of Yodlee-like offerings, I can tell you there are a number of hurdles here that could cause this market unnecessary pain:<BR/>1) Single Sign On offerings both online and mobile always seem great in theory, but when the customer is asked to trust someone other than their bank or brokerage with their credentials (especially a non-financial services provider) everything screeches to a halt<BR/>2) In this mobile version of single sign on it appears AT&T/Firethorn want to own not only your bank info, but also your credit card data for mobile payments...that seems safe :)<BR/>3) By ATT/Firethorn owning the key to unlock this door, aren't they in fact on the hook for the transaction is something goes awry re: the Patriot Act?<BR/><BR/>This latter issue seems to be the biggest one that no one is talking about...perception alone would seem to dictate that AT&T/Firethorn want to be seen as the "parent" to the transaction and that any violation of the Patriot Act would then in deed be on their watch. Am I missing something? Why would I want AT&T to run my accounts when I've been working with BofA for 17 years and never had an issue? Why are banks fighting this more? Would seem they have the most to win & loose here...<BR/><BR/>AndrewAnonymousnoreply@blogger.com