Competition for Mobile Banking Keywords

This morning I was surfing the web to see if there were any big announcements as we prepare to wrap-up 2007. On this day my ordinary channels were fairly quiet so I decided to perform a generic Google search for anything "mobile banking" related...and this was my result.


It's likely that I've seen a similar result before, but this is the first time that it truly registered - the competition between banks and carriers is in full swing. If you notice the top two CPC ads are for Wachovia and AT&T. For the average consumer this appears to be two distinct offers; yet, we know that both are in the end the Firethorn solution.

A little more digging revealed that the term "mobile banking" is still a bargain compared to terms such as "checking account" and "home equity." This is primarily due to the revenue disparity of the products; however, it's disconcerting to think that we now have to compete with the financial resources of the largest carriers in the world in addition to the largest banks.