"Mobile banking is gaining traction and the maturity of the infrastructure supporting it might present a new opportunity for credit unions to reach out and touch the millions of consumers who don’t bank online at all.
A new survey of more than 500 mobile phone users found that 60% not currently banking online would be interested in using at least one mobile banking service if it was offered during a typical month.
The same survey also showed that those estimated 55 million non-online banking households in the United States are heavy users of traditional banking channels–with nearly two-thirds of them contacting their financial institution once a week or more through contact centers, interactive voice response (IVR) systems and other more costly channels." >> Continue Reading
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