"Visualize this: A woman is pushing a loaded grocery cart through the frozen-food aisle when she gets a mobile phone alert. Her checking account balance has dropped to $100. Uh-oh, the food will be well over that amount.
But wait. Up pops a clickable ad, offering her the chance to sign up - right now - for overdraft protection.
That might be a marketing no-brainer, but it's still wishful thinking in mobile banking. 'Banks are starting to ask for this capability,' said Drew Sievers, co-founder and CEO of mFoundry, a Larkspur, Calif., technology firm that creates software for mobile banking and mobile payments. 'But security risks are a big concern.'" >> Continue Reading
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