"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Monday, October 28, 2013

Mobile, Tablet, Online: Why One Size Does Not Fit All

"Digital banking, which not long ago was synonymous only with “online banking,” has rapidly expanded to encompass three distinct, yet closely related channels: online, mobile and tablet. As a result of this evolution, credit unions that want to deliver the best member service are faced with delivering experiences tailored for each channel, while maintaining a thread of consistency throughout. 

Understanding where, how and why members use different digital banking channels positions credit unions to take on this challenge and exceed member expectations with robust digital offerings." Continue Reading

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