Study Finds People are Frustrated With Digital Experiences, Walk Away With Negative Brand Perception

'Only 15 percent of people think technology -- including mobile devices, smartphones, tablets, etc. -- has made their life more complicated, according to a study conducted by Harris Interactive among more than 2,000 U.S. adults in October and commissioned by EffectiveUI.

But while technology and quick access to information is making life easier, people also say that the digital experience is becoming more frustrating. -- 93 percent of people have found themselves frustrated with the usability of a website, and, on average, are frustrated with websites 23 percent of the time." Continue Reading