"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, November 3, 2013

The Ultimate Mobile Banking Experience: Personalization

"What makes for the ultimate mobile banking experience? It’s more than 24-hour access and offering the same online services remotely. It’s not even about recreating the branch experience. It’s about exceeding expectations, offering convenience, saving time and money and giving people the advice they need when they need it.

Mobile phones, and tablets applications can actually offer more insight than a local teller and the interface can lend itself to sharing up-to-date personal stats and timely notifications that a banking customer may need to know about. The ultimate mobile banking experience is about anticipating the customer’s next need and proactively offering smart assistance. Sound impossible? It’s not." Continue Reading

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