Mobile banking and content of text messages ranked ahead of app and internet usage as top mobile data privacy concerns for UK smartphone owners

"New research shows that when it comes to attitudes to mobile data privacy, smartphone owners in the UK are most concerned about companies having access to banking activities and content of texts and emails, while data collected around apps and web surfing on mobiles is of least concern.

The findings come from a report published by the Internet Advertising Bureau ( IAB) UK , supported by Weve." Continue Reading