"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 
Showing posts with label Barbara Ballard. Show all posts
Showing posts with label Barbara Ballard. Show all posts

Thursday, August 30, 2007

Designing the Mobile User Experience



I have been researching the mobile banking environment for the some time now, and have reached a point where many of the articles, papers, and posts have begun to sound very similar. In fact, many even contain the same quotes.

So, I decided to branch out and search for books on the topic. My initial results were disappointing because many of the titles were published years ago, but then I stumbled across "Designing the Mobile User Experience" by Barbara Ballard - Copyright 2007.

Now, I will admit that it's a little pricier than the new tell-all book "written" by the Hollywood starlet of the week. However, it's also a significantly better value than some of the research white papers that sell for 15-20 times as much.

My favorite part of the book is the opening paragraph which reads, "A mobile phone is a Swiss Army knife. It is not a chef's knife or a buck knife. We keep wanting new features on the phone, like texting, voice memos, browsing, a camera, music, and television, because we would like these things in our pocket and the phone is already there. And like a Swiss Army knife, the user experience of each of the features leaves quite a bit to be desired. A Swiss Army knife will not deliver the quality of cut a chef's knife will, nor will it fit in the hand quite as well as a good pocket knife. Designing applications or web sites for mobile phones is in many ways the same as designing the best possible screwdriver or fishing rod for a Swiss army knife."
This is a great analogy and something that we must keep in mind while developing our mobile banking solutions. Please note: this book is focused on the mobile experience in general. It is not focused specifically on the financial industry.