The other day I was riding in the elevator when a co-worker asked, "what's your new role?" My now standard response is, "Mobile banking...(then I pause and wait for a confused look on their face and follow with)...it's basically online banking on a cell phone."
That's when it occurred to me - why is it called Mobile Banking. Why isn't it called cell phone banking?
Now, I know that technically there are smart phones, cell phones, PDA's and pocket PC's which are all (Mobile Devices) but truthfully the only people that really use those terms are the handset manufacturers. I would never leave someone a voicemail and say - call me on my mobile. Nor would I say - call me on my smart phone.
So my questions are:
* Where did the term "Mobile Banking" come from and is it appropriate for the U.S.?
* Could this unfamiliar term be negatively affecting adoption?
I have not been able to confirm my hunch, but I'm guessing that the source of the phrase comes from overseas where people use the generic term "mobile" to refer to the same device that we call our "cell phone."
Thoughts??
Showing posts with label Cell Phone Banking. Show all posts
Showing posts with label Cell Phone Banking. Show all posts
Wednesday, October 17, 2007
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