Mobile Banking Updates - Feb 23

National Study Shows Shift in Retail Banking Communications Strategies to Meet Rising Consumer Demand for Mobile and Personalized Options
"A recent survey of customer communication trends in the U.S. retail banking industry shows that there is a shift in how customers seek and respond to information. Banks are beginning to adjust their priorities to meet consumer demand and focus on consumer engagement through new and better solutions that are more adept at reaching mobile customers, providing self-service options and better aligning communications to customer behavior and preferences to generate higher response rates."

The US Banking Industry to Reach US$14 Trillion in Terms of Assets by 2015, According to New Report by Global Industry Analysts, Inc.
"The global economic crisis, which started from late 2008, witnessed the fall of several banks and financial institutions. The markets, such as the US and Europe, were the most affected, while the banking markets of India and China in the Asia-Pacific region, which represented a more conservative and government-controlled financial system, afforded some measure of protection."

Virtual Piggy Announces New Mobile E-Commerce Application for Apple iOS Devices and NFC Plans
"Virtual Piggy, Inc. (OTCBB: VPIG), the innovator in safe-online youth purchasing, today announced the release of its mobile iOS application, which allows parents and kids to manage their Virtual Piggy accounts on their Apple phones and tablets. Virtual Piggy offers a secure, COPPA compliant, e-commerce solution to enable kids under 18 to make online purchases."

Kony Introduces Version 2.0 of the Industry's Most Configurable & Extensible Mobile Banking Application
"More extensible and configurable than any other mobile application on the market, Kony Mobile Banking 2.0 offers immediate access to state-of-the-art mobile banking features, such as payment approvals, mobile check deposits, and full account management capabilities. Only Kony Mobile Banking provides companies with the flexibility to integrate business-specific intellectual property into their applications. Kony Mobile Banking offers organizations virtually limitless mobile functionality and protection for their investments in mobile technology."

Clairmail Banks on Better Sales Performance with Xactly
"Xactly Corporation, the leader in on-demand sales compensation and sales performance management (SPM), today announced that Clairmail, the leader in mobile banking and payments solutions, is using Xactly Express to help manage and motivate its fast-growing sales team."

Mobile Banking Vendors & Research Firms

mFoundry-Powered Mobile Banking Solution Helps Verity CU Serve Members with Apps, Mobile Web and Text
"mFoundry, the fastest-growing mobile banking company in the U.S., announced Verity Credit Union as a customer of its service-based mobile banking platform. Verity Credit Union is the latest credit union to deploy its mBanking solution.

'We were looking for a partner that could deploy mobile banking for us without an arduous on-premise exercise,' said Shari Storm, Chief Marketing Officer, Verity Credit Union. 'mFoundry's excellent deployment track record and their ability to work with our existing online and core processing systems were key factors in our decision process.'"

Meet the Moneyhawks -- Financial Institutions Most Desirable and Profitable Customer Segment
"Javelin Strategy & Research announces its latest research report -- "How to Attract and Keep High-Value 'Moneyhawks': Increase Profitability Through Targeted Multichannel Service Messaging". Javelin identified a market segment known as Moneyhawks who emerged as the most profitable consumer for a Financial Institution. Their high frequency, tech-savvy approach demands and uses a variety of self-service channels and services, including personal finance management (PFM) tools and financial alerts. Javelin identified four distinct segments of consumers, based on their use of and comfort with online and mobile banking, demographic makeup, and tech-buying preferences. The Javelin report, based on surveys conducted with more than 5,100 consumers, shows Financial Institutions (FIs) how to identify, retain and grow these most valuable customers."

Kony Ranked Among Top Mobile Banking Technology Vendors by Tower Group
"Kony, the leading mobile application platform provider, today announced the company has been named a top mobile banking vendor in Tower Group's "Review of North American Consumer Mobile Banking Technology Vendors: Chasing A Moving Target" report."

Webroot Strengthens Its Banking Security Portfolio with Mobile Security
"Webroot, the first Internet security service company, has today announced it is extending mobile security applications to its partners in banking in order to protect their customers who use tablets and smartphones to conduct mobile banking.

The adoption of mobile browsing, social networks, banking and financial transactions increase the threat of phishing and malicious URLs targeting mobile devices. Leveraging Webroot's anti-malware and cloud-based URL scanning technologies, Webroot is now offering banking customers Webroot® Mobile Security for Android to block threats and malicious applications, and to assess the safety of website links before a person clicks on them. Mobile banking security features such as anti-malware, secure browsing, anti-phishing and application profiling will help prevent the theft of online credentials, and protect against mobile payment compromise. Device Locate and Wipe functions will also protect a customer's personal information in the event a mobile device is lost or stolen. Webroot plans to introduce mobile security applications for additional platforms later this year."

Clairmail Reports Record Quarter for Bookings and User Adoption Growth in Q2 2011
"Clairmail, Inc., the leader in mobile banking and payment solutions, today announced the company's continued growth of bookings and user adoption growth, posting its largest quarter on record and further solidifying its position as a market leader servicing over one-third of the top 50 North American Financial Institutions. Additionally, the company posted triple-digit year over year growth in cumulative transactional, user and alert volume. Clairmail is now signing a new mobile user up every 7 seconds, with peak periods recording one user per second."

Huntington Bank Launches Mobile Apps

Jeff Dennes Kicks Off Huntington’s Mobile Roadmap with New Android and iPhone Apps
"Huntington’s ambitious plan to jump-start its mobile banking strategy moved forward this week with the introduction of new apps for the iPhone and Android operating systems.
The apps will be a baseline for future mobile development as the bank takes advantage of smartphone functionality. 'It allows us to use the native capabilities of the phones, such as Google Maps for ATM and branch locators,' says Jeff Dennes, senior vice president and chief digital officer for Huntington National Bank."

Kony Inks Deal With Huntington Bank for Mobile Portfolio Development
"Kony, the leading mobile application platform provider, today announced that it has signed a deal with Huntington Bank to help the bank create its forthcoming mobile portfolio. Kony's unique Write Once, Run Everywhere platform enables applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs."