CIBC the first bank in Canada to deliver a mobile version of its website featuring advice and information for clients
"CIBC has introduced a new, mobile version of CIBC.com, allowing Canadians with a smartphone to view advice and information on the site through a new client interface that perfectly fits the site onto the screen of their mobile device. The new site is another innovation as part of CIBC's leadership position in mobile financial services for Canadians, having launched the first mobile banking App in Canada in 2010, and becoming the first bank in Canada to launch a mobile stock trading App in 2011."
First Fidelity Bank launches mobile deposit app
"First Fidelity Bank, a locally owned full-service community bank, has launched a mobile application that allows business and personal banking clients to make deposits using their smartphones. The bank is the only Oklahoma-owned bank and one of a handful of banks nationwide to launch a mobile deposit app."
Tips for 2012: Top EMV Ignition Strategies and Mobile Security Solutions
"Mobile Security - Although discussions of mobile payment security have long focused on security at the physical POS, the real story for mobile security in 2012 will be how to better secure the hundreds of billions of dollars of financial transactions that are already taking place via mobile handsets."
UK Consumers Willing to Pay £4.20 per Month for Digital Banking, says PwC
"Consumers in the UK would be willing to pay around £4.20 a month for digital banking services, according to a survey from PricewaterhouseCoopers. 66 per cent, meanwhile, would be willing to pay for a Twitter or Facebook notification of a transaction.
The New Digital Tipping Point predicts that digital banking will overtake branch networks as the main way that customers deal with their banks by 2015. Emerging markets are "leapfrogging" online banking, the report claims, and going straight to mobile."
The Hard Cell-Time to Invest in Mobile Sales
"Mobile banking is no longer coming. It is already happening. Every major UK bank now offers a reasonable service for multiple platforms. Core online banking functionality has been replicated. Consumer adoption of the channel is high. Great job everyone, right? Unfortunately not...One of the consequences of all this growth is that mobile banking users are moving away from using traditional channels; channels that currently offer greater opportunity to cross-sell products and services. Because most banks offer little to no sales capability on their mobile banking service, a big sales gap is beginning to emerge. It’s time for banks to sort out their mobile sales strategy."
Showing posts with label Mobile Banking Business Case. Show all posts
Showing posts with label Mobile Banking Business Case. Show all posts
Thursday, January 26, 2012
Sunday, October 7, 2007
Mobile Banking - Product Marketing
I have recently noticed that there’s subject that has not received adequate attention – product marketing. To date everyone in the industry has been trying to figure out how to design the perfect solution. The discussions all revolve around SMS vs. Browser-Based vs. Rich UX (Downloadable); however, we must keep in mind that this is not a “build it and they will come” product. Yes - there are a handful or early adopters that will seek out the product, but a far greater number of clients will need to be actively engaged.
To compound the problem, marketing requires money and as we all know the business case for mobile banking is already a little fuzzy. For more on this topic I’d recommend reading Mobile Banking: Where's the Business Case? by Karen Epper Hoffman.
So, the question is, “how do you market mobile banking with limited funds?” The answer is – with a fully integrated guerilla campaign. Here are a few ideas to jump-start your right-brain creative juices.
1) Begin with internal marketing. The other day I read the article Mobile Banking – Driving Adoption by Julie Ask and I was reminded how critical the front line employees are in the adoption of a new product or service. So, my advice is to start with internal marketing. Write an article for the intranet, run an internal promotion to get employees using the service, offer to speak and give a demo at regional sales meetings. The list of possibilities is nearly endless and very inexpensive.
* Note: mobile banking will also facilitate a “stickier” client so be sure to work with retail management to ensure employees are paid incentive compensation for each client they enroll.
2) In branch marketing. I would begin with posters, tent cards, and a stack of simple “take-ones” at each teller station. This is extremely cost effective because once the printer is running the incremental cost is fairly negligible. Plus, if you were successful with your internal marketing program (see above) the tellers are now mobile evangelists capable of answering any questions the clients may have. Finally, this will also help you avoid the truly expense components of marketing such as postage and the expenses related to newspaper, radio and television advertising.
3) Take your message to the homepage. Create a banner image promoting the benefits of mobile banking for your homepage with an associated “landing page” including a strong “enroll now” call to action. Within the last few years many banks have begun to realize the importance of web analytics; and as such, they have developed a keen appreciation for how valuable the marketing areas of their homepage can be.
4) Piggy-back on existing marketing initiatives. If you have a friend in the marketing department this can be a very simple and free solution. Simply add a “snipe” to the corner of a newspaper ad, a line to the bottom of a direct mail piece, or a link to an existing email campaign. Again the possibilities are endless and as long as the message is simple and non-intrusive you will likely not receive much resistance.
For more ideas I’d recommend conducting a brain-storming session with the marketing team or reading Jay Conrad Levinson’s book - Guerilla Marketing.
To compound the problem, marketing requires money and as we all know the business case for mobile banking is already a little fuzzy. For more on this topic I’d recommend reading Mobile Banking: Where's the Business Case? by Karen Epper Hoffman.
So, the question is, “how do you market mobile banking with limited funds?” The answer is – with a fully integrated guerilla campaign. Here are a few ideas to jump-start your right-brain creative juices.
1) Begin with internal marketing. The other day I read the article Mobile Banking – Driving Adoption by Julie Ask and I was reminded how critical the front line employees are in the adoption of a new product or service. So, my advice is to start with internal marketing. Write an article for the intranet, run an internal promotion to get employees using the service, offer to speak and give a demo at regional sales meetings. The list of possibilities is nearly endless and very inexpensive.
* Note: mobile banking will also facilitate a “stickier” client so be sure to work with retail management to ensure employees are paid incentive compensation for each client they enroll.
2) In branch marketing. I would begin with posters, tent cards, and a stack of simple “take-ones” at each teller station. This is extremely cost effective because once the printer is running the incremental cost is fairly negligible. Plus, if you were successful with your internal marketing program (see above) the tellers are now mobile evangelists capable of answering any questions the clients may have. Finally, this will also help you avoid the truly expense components of marketing such as postage and the expenses related to newspaper, radio and television advertising.
3) Take your message to the homepage. Create a banner image promoting the benefits of mobile banking for your homepage with an associated “landing page” including a strong “enroll now” call to action. Within the last few years many banks have begun to realize the importance of web analytics; and as such, they have developed a keen appreciation for how valuable the marketing areas of their homepage can be.
4) Piggy-back on existing marketing initiatives. If you have a friend in the marketing department this can be a very simple and free solution. Simply add a “snipe” to the corner of a newspaper ad, a line to the bottom of a direct mail piece, or a link to an existing email campaign. Again the possibilities are endless and as long as the message is simple and non-intrusive you will likely not receive much resistance.
For more ideas I’d recommend conducting a brain-storming session with the marketing team or reading Jay Conrad Levinson’s book - Guerilla Marketing.
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