"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 
Showing posts with label User experience. Show all posts
Showing posts with label User experience. Show all posts

Tuesday, January 14, 2014

More mobile please – but make it relevant

"The likes and dislikes of mobile banking customers around the world suggest that there is an opportunity to expand mobile services globally – but providers need to be careful they are targeting the right information to the right people, according to a new survey by analytics firm FICO." Continue Reading

Sunday, December 29, 2013

Mobile Design Patterns: Push, Don’t Pull (Part 1)

"Designers of enterprise mobile apps have the opportunity and responsibility to think differently about application design, particularly when compared to their traditional web application counterparts. Few examples illustrate this better than the debate over push versus pull.

Should we wait for users to request, or “pull,” the content they need, or should we “push” content updates when we think that users need them?" Continue Reading

Thursday, December 26, 2013

9 Strategies for Building a Great Mobile Banking App

"There is no doubt that strategies around mobile banking are in the top five priorities for any financial institution. Even with this focus, many bankers have a difficult time making the paradigm shift that is required to build a great mobile banking application.

As a result, I asked Scott Bales, who is currently working on a new book entitled 'Mobile Ready' to share his thoughts on the keys to mobile app development success." Continue Reading

Sunday, December 22, 2013

User Experience Top Priority, Says Bank of the West's Krogstad

"Simplifying mobile banking is top of mind for Bank of the West's head of mobile, Mathieu Krogstad.'To focus on experience and design…is absolutely key,' Krogstad says. The San Francisco bank revealed some ways it aims to improve ease of use with its newly updated apps." Continue Reading

Tuesday, October 1, 2013

What makes a good mobile banking app?

"We recently pooled our expertise in the office to look at mobile banking experiences, paying attention to issues such as security, set-up and the range of banking tools. These are the top 4 areas to look at, to provide customers with a useful and easy banking app..." Continue Reading