"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, July 10, 2007

Bank of America Mobile Banking

After this post you'll think I sound like a broken record, but Bank of America impressed me again today. I logged into online banking to check my account balance, and was immediately taken to a landing page promoting mobile banking. But they don't stop there.

First of all, it's not just a pop-up that's easily ignored. It's a full page where the client must click a button whether it's to "Learn More" or "Continue to Online Banking." Additionally, they have done a great job of promoting the convenience of the channel by developing the tagline "For anytime, anywhere convenience." Finally, they have addressed the most important concern (i.e. safety and security) by promoting the fact that they offer a "Zero Liability Online Banking Guarantee," with a link to learn more about their commitment.

Their deep pockets and strong execution will help spread the word about mobile banking, and in the end that will help the growth and adoption of every institution that offers the service.

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