After this post you'll think I sound like a broken record, but Bank of America impressed me again today. I logged into online banking to check my account balance, and was immediately taken to a landing page promoting mobile banking. But they don't stop there.First of all, it's not just a pop-up that's easily ignored. It's a full page where the client must click a button whether it's to "Learn More" or "Continue to Online Banking." Additionally, they have done a great job of promoting the convenience of the channel by developing the tagline "For anytime, anywhere convenience." Finally, they have addressed the most important concern (i.e. safety and security) by promoting the fact that they offer a "Zero Liability Online Banking Guarantee," with a link to learn more about their commitment.
Their deep pockets and strong execution will help spread the word about mobile banking, and in the end that will help the growth and adoption of every institution that offers the service.
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