"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, December 18, 2007

Competition for Mobile Banking Keywords

This morning I was surfing the web to see if there were any big announcements as we prepare to wrap-up 2007. On this day my ordinary channels were fairly quiet so I decided to perform a generic Google search for anything "mobile banking" related...and this was my result.

It's likely that I've seen a similar result before, but this is the first time that it truly registered - the competition between banks and carriers is in full swing. If you notice the top two CPC ads are for Wachovia and AT&T. For the average consumer this appears to be two distinct offers; yet, we know that both are in the end the Firethorn solution.

A little more digging revealed that the term "mobile banking" is still a bargain compared to terms such as "checking account" and "home equity." This is primarily due to the revenue disparity of the products; however, it's disconcerting to think that we now have to compete with the financial resources of the largest carriers in the world in addition to the largest banks.

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