"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, July 29, 2008

Mobile Banking - Dead or Alive?

It's been a tough PR week in the world of mobile banking. Here are just a few of the articles.

Mobile Banking: One Step Forward, Two Steps Back

Fastest and Safest Way to fund Terrorist

Consumers Are Apathetic About Mobile Banking

My only comment would be this - on a weekly basis I speak with numerous mobile banking practitioners and the numbers I hear are not only impressive, they are outright staggering. Top of mind...

* Bank of America with over 1 million active mobile banking clients
* Another bank (lets call them XYZ) enrolling 1,000 new users per day
* Another bank (lets call them QRS) reached their 9 month goal in 4 weeks
* And on, and on, and on...

In fact, the truth is that if all bankers could share their performance numbers the market for "what if" research papers would quickly fade away. Does anyone remember the point at which researchers stopped questioning ATMs, Debit Cards, and Online Banking?

No comments: