I'd like to take a minute to thank Simon Conyers and Arena International for hosting Mobile Financial Services Congress 2009. The speakers were top-notch, the agenda was focused, and the location (Biltmore Hotel - Miami) was first class.
Everyone I met raved about the open dialogue with the speakers and the relationships they forged during the week. It was unique in that attendance exceeded expectations; yet, the venue was intimate enough to provide ample opportunities for meeting and speaking with other mobile professionals.
Here are a just a few nuggets of information that caught my attention:
* Robert Mark (ANZ) - 40% of ANZ's mobile banking users are "off-line" clients and mobile banking users are half as likely to churn
* Jeff Dennes (USAA) - USAA is witnessing over 1 million mobile banking contacts every week
* Armin Ajami (Wells Fargo) - Wells Fargo allows their clients to enroll for text banking through their mobile banking application. A simple...yet brilliant piece of functionality I have not seen to date.
* Juli Anne Callis (NIH FCU) - Juli Anne shared a great marketing campaign designed around the idea that customers should use mobile banking because they're "Too busy to waste time, and too smart to waste money."
* Doug Peacock (M&I) - Shared that 25% of their mobile clients use the product more than 10 times per month
* Andres Fontao (Bankiter) - 73% of the banks clients actively use SMS banking and 38% use mobile banking
* Ginger Schmeltzer (SunTrust) - Mobile banking clients are 27% more profitable than regular online bankers
And these notes are just a fraction of the 21 pages I brought home to absorb. If you weren't able to attend this year...be sure to pencil this one in for 2010.
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