"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, December 6, 2009

Mobile Congress 2009 Recap

I'd like to take a minute to thank Simon Conyers and Arena International for hosting Mobile Financial Services Congress 2009. The speakers were top-notch, the agenda was focused, and the location (Biltmore Hotel - Miami) was first class.

Everyone I met raved about the open dialogue with the speakers and the relationships they forged during the week. It was unique in that attendance exceeded expectations; yet, the venue was intimate enough to provide ample opportunities for meeting and speaking with other mobile professionals.

Here are a just a few nuggets of information that caught my attention:

* Robert Mark (ANZ) - 40% of ANZ's mobile banking users are "off-line" clients and mobile banking users are half as likely to churn

* Jeff Dennes (USAA) - USAA is witnessing over 1 million mobile banking contacts every week

* Armin Ajami (Wells Fargo) - Wells Fargo allows their clients to enroll for text banking through their mobile banking application. A simple...yet brilliant piece of functionality I have not seen to date.

* Juli Anne Callis (NIH FCU) - Juli Anne shared a great marketing campaign designed around the idea that customers should use mobile banking because they're "Too busy to waste time, and too smart to waste money."

* Doug Peacock (M&I) - Shared that 25% of their mobile clients use the product more than 10 times per month

* Andres Fontao (Bankiter) - 73% of the banks clients actively use SMS banking and 38% use mobile banking

* Ginger Schmeltzer (SunTrust) - Mobile banking clients are 27% more profitable than regular online bankers

And these notes are just a fraction of the 21 pages I brought home to absorb. If you weren't able to attend this year...be sure to pencil this one in for 2010.

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