On June 16th, Danielle Nohe wrote an interesting article for Compete titled Smartphone Intelligence in Financial Services. Specifically, the article discusses the differences between iPhone and Non-iPhone users.
For instance...
* Phone owners are 1.8x more likely to check their account balance on their mobile device
* iPhone owners are 2.2x more likely to use their mobile device to trade stocks
* iPhone owners are less likely to say they don’t utilize their mobile device to manage their finances (36%) than other smartphone owners (67%)
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