5 Mobile Banking Trends to Watch in 2014

"Just five years ago, mobile banking seemed futuristic, the stuff of sci-fi; but today, it has emerged as a must have, and also potentially, as a way for small credit unions to compete with big banks. A regional credit union can’t have hundreds of branches, but for smartphone carrying members, there is a branch in every pocket. That is the game-changing magic of the technology." Continue Reading

The Mobile Banking Horse Race Has Only Just Begun, Here's How It's Shaping Up

"Banks compete vigorously to differentiate themselves in order to gain greater market share and enlarge their deposit base. That’s why mobile has becomes so important. It’s the next battleground for consumers, and banks are rolling out the latest and greatest smartphone apps and mobile site features to gain an edge on the competition. The banks that establish a reputation for mobile innovation now may benefit in the future from greater market share and more engaged — and high-margin — customers." Continue Reading

Cross-channel banking: beyond the app

"Understanding and embracing cross-channel communication behaviours will become increasingly critical to success in the banking industry, writes Steve Dille. Customer interactions today are happening to a greater extent across multiple devices and channels because smartphones, tablets and even desktop PCs are multi-channel devices that give users multiple options (i.e., check information or execute a transaction via a mobile app, tablet app, email, SMS text, desktop browser, mobile browser, etc.).

As a result, the communication behaviours of banking customers are evolving fast. For example, 34% of consumers have started a banking activity on their desktop and picked it up later on another device." Continue Reading

Smartphones and Mobile Banking - Danielle Nohe

On June 16th, Danielle Nohe wrote an interesting article for Compete titled Smartphone Intelligence in Financial Services. Specifically, the article discusses the differences between iPhone and Non-iPhone users.
For instance...
* Phone owners are 1.8x more likely to check their account balance on their mobile device
* iPhone owners are 2.2x more likely to use their mobile device to trade stocks
* iPhone owners are less likely to say they don’t utilize their mobile device to manage their finances (36%) than other smartphone owners (67%)
>> Continue Reading