Today I found an article written by Denise Senecal (Research Manager - Callahan & Associates) titled "Demographics Matter to Mobile Banking Strategies."
Ms. Denecal writes, "The online survey of more than 11,000 credit union members examined needs and preferences among online members—the segment of your membership most likely to be the early adopters of mobile banking technology."
The article continues to cover topics including:
* Comfort with Mobile Features Varies with Age
* Understand Your Membership's Demographic Profile
* Consider Your Target Segments
Click here to read the full article >>
No comments:
Post a Comment