"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, January 27, 2008

Denise Senecal - Demographics Matter to Mobile Banking Strategies

Today I found an article written by Denise Senecal (Research Manager - Callahan & Associates) titled "Demographics Matter to Mobile Banking Strategies."

Ms. Denecal writes, "The online survey of more than 11,000 credit union members examined needs and preferences among online members—the segment of your membership most likely to be the early adopters of mobile banking technology."

The article continues to cover topics including:
* Comfort with Mobile Features Varies with Age
* Understand Your Membership's Demographic Profile
* Consider Your Target Segments

Click here to read the full article >>

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