"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, October 26, 2008

City Bank Texas - Mobile Banking

I learned last week that City Bank Texas has launched a two-channel mobile solution (text and browser). Additionally they've created a nice micro-site including a tool with three target personas:
* Mike - Active Retiree
* Erin - College Student
* David - Business Owner

To learn more visit their website at citybankonline.com or the mobile banking specific microsite at citybankmobile.com

Also, be sure to check out their two television spots >>

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