"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, June 21, 2009

Smartphones and Mobile Banking - Danielle Nohe

On June 16th, Danielle Nohe wrote an interesting article for Compete titled Smartphone Intelligence in Financial Services. Specifically, the article discusses the differences between iPhone and Non-iPhone users.
For instance...
* Phone owners are 1.8x more likely to check their account balance on their mobile device
* iPhone owners are 2.2x more likely to use their mobile device to trade stocks
* iPhone owners are less likely to say they don’t utilize their mobile device to manage their finances (36%) than other smartphone owners (67%)
>> Continue Reading

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