"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, October 4, 2009

MyVantage Goes Mobile With a First-of-its-Kind Solution!

Vantage CU has launched an innovative mobile banking solution, and if I understand the system correctly, they have done it without the ordinary hurdles...shortcodes, aggregators, and carriers.

I'm anxious to hear your opinion on this idea...please let me know what you think.

"Since the launch of our new MyVantage online account management system in April, many members have asked for a mobile banking solution. We're now very excited to introduce the first-of-its-kind banking solution via Twitter.

Introducing tweetMyMoney, available exclusively to Vantage members!

With tweetMyMoney, you can monitor your account balance, deposits, withdrawals, holds and cleared checks with simple commands. And, you can even transfer funds within your account. It’s all available on Twitter, 24/7! And, the best part is, our tweetMyMoney service is free!

So how is this mobile? If your phone can send and receive text messages and you’re on Twitter, you’re in! tweetMyMoney uses Twitter’s Direct Message feature to return the account information you request.

Want to learn more?"


Torrey Betts said...

Being a software developer and everyday technology user, I see this Twitter based solution as an unnecessary middleware. Most banks today have an online banking solution, and more are adding the option of text messaging for account interaction. Direct interaction with a company is much safer than trusting your account details with a 3rd party such as Twitter. Another way to look at this would be through ease of use. If you're sitting at the computer using Twitter, that means you could easily visit your banking website and not have to memorize codes to interact with your account(s), or if your phone has a data plan for internet access that typically means you can visit your banking website or send text messages too.

Anonymous said...

Great Idea. Disruptive innovation at the forefront.

From a user experience perspective,I concur with Torrey.
Some other observations,
1.If my $$ transferring tweet doesn't go through for some reason, who do I call for help?
Twitter?/The bank?/The mobile operator?

2.I can think of multiple ways of this kind of service being a phishing paradise - although can we assume that the mobile savvy?, tweet happy mobile banker will not fall prey to such a threat?