"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Friday, October 30, 2009

Vendors Offer New School 'Wrappers'

"Mobile banking use should double this year alone, and in order to graduate from basic balance queries and alerts to robust payments, vendors are flooding the market with products that suggest an intermediate step of usability and attractive screen appearance as the groundwork for future development.

'All of the mobile vendors offer things like balance, locations of branches or ATMs, or a means to view statements. This type of functionality is pretty well understood,' says Stessa Cohen, a research analyst for Gartner. 'What we're going to have to start to see is ways of differentiation of offerings, a way to allow banks to deliver new apps.'" >> Continue Reading

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