Pizza Hut - Baron Concors
Lessons Learned:
1) Must have a fun and intuitive user interface
2) Weigh functionality vs App bloat
3) Weigh functionality vs speed to market
4) Invest heavy resources in QA
Cars.com - Sharon Knitter
* Focus on appropriate amount of content. Display an "appetizer" of content then click for the entree
* Phase two has focused on ad serving functionality
* Mobile browser avg 20 pages consumed
* Application avg 31.9 pages consumed
* 1200 devices visit cars.com monthly. 100 devices represent 80% of visits
* Split of mobile traffic: 23% full online, 10% mobile browser, 66% applications
Lessons Learned:
* Focus on customer experience
* Adapt quickly
* Cannibalize yourself
* Measure consistently
* Be agnostic
* Integrate every department and every business unit
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