Steve Madden - Andrew Koven
* Mobile growth at Steve Madden as a percent of total ecommerce
April - 4.4%
May - 7.9%
June - 8.6%
July - 9.5%
Aug - 9.9%
Sept - 10%
Oct YTD - 10.5%
Kenneth Cole - Tom Davis
* Mass merchants (Zappos, Target) are focused on search and browse. Removed all ads and promotions
* Lookup Sites (Fandango, American Airlines) focus on promoting apps, login and quick information.
* Brand Sites (Kenneth Cole) carry the personality into the mobile space - cross channel experience
Mobile stats today:
* 10% of ecommerce traffic through mobile
* 4% of revenue through mobile
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