"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, October 26, 2010

Live Blogging - Mobile Shopping Summit

Steve Madden - Andrew Koven
* Mobile growth at Steve Madden as a percent of total ecommerce
April - 4.4%
May - 7.9%
June - 8.6%
July - 9.5%
Aug - 9.9%
Sept - 10%
Oct YTD - 10.5%

Kenneth Cole - Tom Davis
* Mass merchants (Zappos, Target) are focused on search and browse. Removed all ads and promotions

* Lookup Sites (Fandango, American Airlines) focus on promoting apps, login and quick information.

* Brand Sites (Kenneth Cole) carry the personality into the mobile space - cross channel experience

Mobile stats today:
* 10% of ecommerce traffic through mobile
* 4% of revenue through mobile

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