Mobile Banking Updates - Jan 15

Beyond Mobile Banking: Building New Consumer Apps
"Should banks and credit unions be building fun and engaging mobile apps that go beyond basic banking functions? Or should they just stick to what they know? And what kind of apps do consumers expect from retail financial institutions?"

EVEN THE BEST MOBILE BANKING STRATEGY CAN BE A VICTIM OF POOR EXECUTION
"My latest research on Building Next Generation Mobile Banking Solutions has been published for a few days now. I’ve already gotten phone calls from clients stating this research is not only timely, but speaks to the very challenges their organization is facing when considering how to build next generation mobile banking solutions. The resounding theme, as my latest research uncovers: Even the best mobile strategy can be a victim of poor execution. Digital banking executives are feeling the pain of their current mobile banking platform."

Capital One's Mobile Banking Video Campaign is Heavy on Heavy Metal
"Banks that have been offering mobile banking for some time are looking for ways to extend adoption. At Capital One (COF), the efforts include the unlikely participation of a U.K. "power metal" band called DragonForce in a new web video-dominated ad campaign."

Green Dot Plans Mobile Banking Product
"Monrovia, California-based Green Dot, the provider of prepaid cards, is getting set to launch a new, mobile bank account product, the firm said Wednesday afternoon. The firm said it will be launching the product on Tuesday, January 15th. The company disclosed the new product launch through an invite for media, analysts and investors to a live conference call. The firm has not yet announced any details of the new product. Green Dot is headed by Steve Streit."

Cachet Provides Mobile RDC for Tyfone’s Mobile Banking Platform
"Cachet Financial Solutions, a leading provider of remote deposit capture solutions, has announced a partnership with Tyfone, a mobile financial and security solutions provider, to provide mobile remote deposit services, including mobile remote deposit capture (mRDC), for their mobile banking platform. Through this integration, Tyfone is offering real time deposit capabilities, allowing funds to be directly deposited into member accounts. Midwest-based CoVantage Credit Union was the first to implement the integrated solution."