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"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, March 23, 2008

Suncorp Mobile Banking

On March 19th it was announced that Suncorp (Australia) launched an internally developed browser based solution (mobile.suncorp.com.au). The article titled "Suncorp dives into mobile banking" was written by Mahesh Sharma and can be accessed at this link.

However, there are two reasons that I would also encourage you to view their product demo.

First, I really like that their homepage offers the client the ability to navigate to the PC site (see below).

Second, this is the first browser site that I have seen where they have incorporated "hints" into the page. If a client doesn't have an unlimited data plan this could actually be a negative; however, I feel that it's an effective way of educating client and could translate into more return visitors (see below).

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