Wednesday, March 12, 2008
New Harris Study - Mobile Banking & Mobile Payments
"A new Harris Interactive study finds that mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go – a virtual taboo until now. The survey finds 16 percent of mobile phone subscribers already use mobile banking services, with 60 percent of these people using the services at least once a week. Many others presently not banking and buying on-the-go expressed interest in mobile banking, with 35 percent open to checking bank account balances and transferring funds via their mobile devices. A third of those surveyed (33 percent) also said they would like to receive text message alerts from their financial institutions." Click to read the full release >>
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What does this tell us about the appetite for type of service in the commercial market? I suspect that mobile payments may work in the consumer market, but I just don't see them working in the commercial market, at least in the near term. I think commercial entities hold themselves to higher security standards that do most consumers and would prohibit the use of mobile payments. I would like to see some research break out what markets are actually interested in mobile payments.
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