"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, March 12, 2008

New Harris Study - Mobile Banking & Mobile Payments

"A new Harris Interactive study finds that mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go – a virtual taboo until now. The survey finds 16 percent of mobile phone subscribers already use mobile banking services, with 60 percent of these people using the services at least once a week. Many others presently not banking and buying on-the-go expressed interest in mobile banking, with 35 percent open to checking bank account balances and transferring funds via their mobile devices. A third of those surveyed (33 percent) also said they would like to receive text message alerts from their financial institutions." Click to read the full release >>

1 comment:

Anonymous said...

What does this tell us about the appetite for type of service in the commercial market? I suspect that mobile payments may work in the consumer market, but I just don't see them working in the commercial market, at least in the near term. I think commercial entities hold themselves to higher security standards that do most consumers and would prohibit the use of mobile payments. I would like to see some research break out what markets are actually interested in mobile payments.