Here are a few articles related to the topic of mobile marketing:
Bank of America campaign targets students for mobile banking
"Bank of America has introduced a financial awareness campaign designed to educate students to take control of their finances and discover mobile banking in this upcoming academic year."
Mobile banking, payments, marketing…what to do first?
"But there are lots of ways to play in the mobile arena, even without spending a truckload of precious assets. For example, mobile alerts and mobile marketing represent two relatively simple points of entry that should meet with real adoption and customer utility."
Google Banking On Mobile Ads
"Google Chief Exec Eric Schmidt has been talking about the future of the internet and his belief that mobile adverts are the honey pot of the future. "
Visa, Chase Kick-Off Mobile Offers Pilot
"Visa (NYSE:V) together with Chase (NYSE:JPM) today announces a consumer pilot that delivers merchant offers directly to the mobile devices of Chase credit and debit cardholders in the Phoenix metropolitan area. The offers – from merchant discounts to specials – are tailored to match the personal interests selected by Chase cardholders and will be redeemable at the point of sale or the web site of more than 50 participating merchants."
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