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"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, February 25, 2009

ABSA Reaches 1 Million Mobile Banking Clients

Absa is the first South African bank to register its one millionth Cellphone Banking client, as the convenience of the mobile channel continues to drive rapid adoption among clients of South Africa’s largest retail bank.

Absa was the first South African bank to introduce Cellphone Banking services in the year 2000. Over the last few years there has been a surge in uptake, with up to 5000 new clients registering for Cellphone Banking – which carries no monthly fees – each day.

There are very few banks around the world that have reached this milestone.

“From observing the registration and usage numbers, 2009 will be the year in which Cellphone Banking develops serious traction in the market such that it is poised to overtake the number of Absa Internet Banking clients this year,” notes Christo Vrey, Managing Executive of Absa Digital Channels.

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