Last week I had an opportunity to review some marketing research from a Top 25 bank that offers both mobile banking and text banking and noticed something unexpected.
The average age of a mobile (browser) banking user is exactly the same as the average age of a text banking user - 42 years old.
I would have expected the text banking users to skew younger, but I think we're learning that the Gen Y clients are getting their Boomer parents hooked on the idea of texting.
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2 comments:
Hey Brandon, can you let me know which reports you are looking at? I would love to get my hands on them! Thanks!
Interesting indeed. I find both experiences lacking in terms of what I look for in a mobile banking experience.
Brandon - I personally like the thin client (on the device) experience.
Cheers,
Jose HC
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