"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, February 9, 2010

Mobile Commerce from Target

"Target guests no longer need to carry their Target GiftCards in order to redeem them, thanks to the innovative Target Mobile GiftCard.

By taking advantage of Target’s mobile technology, any guest, tech-savvy or not, can save GiftCard information to a PIN-secure account on the Target.com mobile site. All that’s needed is a mobile phone with Internet capabilities,* which a guest can use to retrieve GiftCard barcodes for scanning at checkout.

Guests may access their Target Mobile GiftCards to add value at store registers, and check GiftCard balances at any time via the Target.com mobile site. In addition, Target Mobile GiftCard functionality allows guests to save multiple GiftCards to their account and label each one for easy reference." >> Continue Reading

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