Mobile Shopping Spring April 27th

Mobile Shopping Spring
April 27th-29th
San Francisco, CA
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Speakers:
Jay Scannell - SkyMall, Inc.
Howard Gefen - Amazon.com
Ian Klassen - Zappos
Sharon Knitter - Cars.com
Andrew Koven - Steve Madden
John Lazarchic - PETCO Animal Supplies Inc
Jennifer McClain - Chico’s FAS
Jared Miller - United Airlines
Archie Miller - Crutchfield Corporation
Darren Cross - Fandango
Alyssa Montes - The Wet Seal
Marc Parrish - Barnes & Noble
Sebastian Pawlowski - Amtrak
Nick Sheth - Gap Inc. Direct
Sean Spector - Gamefly
Deepak Thomas - eBay
Danielle Wolfson - Taco Bell
Steve Yankovich - eBay Mobile
Mike Dupuis- American Eagle Outfitters (Former)

Following hot on the heels of the inaugural Mobile Shopping Summit which ran in New York in October 2010, Mobile Shopping SPRING 2011 answers the essential roadmap development, platform design and channel strategy questions you have while moving the conversation forward to discuss which elements of the customer lifecycle are being positively impacted through mobile – whether that’s reach, acquisition, conversion, retention or loyalty.

Whether your customers are looking to find your nearest store, assess product reviews, access detailed product information, compare prices, and increasingly, irrespective of order value, securely make a purchase, share with a friend and receive special offers/ coupons they are generally looking to make their interaction with you richer, simpler and more customized, when and where they want.

But how can you provide clarity for all stakeholders over where your technology and marketing budgets and time will be best spent today, especially as it relates to all the other opportunities that need to be considered?

The Mobile Shopping Spring 2011 agenda has been developed to ensure you have the right framework, checklists and supporting evidence to help you define which investments in mobile will make the most sense as part of your overall marketing strategy, loyalty and engagement programs, prospecting activities and sales drives and how that’s integrated with all other channels – bricks and mortar, online, catalog and social. Presentations and panel sessions will remain focused on the tangible ‘how to’ and use cases for mobile.

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Disclosure: I will be speaking at the Mobile Shopping event and the conference is covering a portion of my travel related expenses.