"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, August 21, 2011

Mobile Banking Updates - Aug 21

B of A to upgrade high-tech services
"Bank of America will launch improvements to its online and mobile banking services in Washington and Idaho beginning in mid-October, the bank has announced. The upgrades will allow local B of A customers to match services already available in most states ahead of the bank’s nationwide service restructuring next year.

Customers will see a broader range of mobile, online, and ATM services as the bank completes its upgrade of computer systems serving the two states, said Joe Price, the bank’s president of Consumer and Small Business Banking. Once it completes a similar upgrade in California next spring, the bank will have a nationwide computer platform for uniform customer services, he said."

Mobile banking offers customers convenience, control
"Mobile banking can leverage existing channels such as ATM and online banking to deliver targeted marketing campaigns, as well as deliver functionality to make self-service transactions more convenient.

A survey by Nielsen estimates that by the end of 2011, smartphones will overtake feature phones in the United States. One in two Americans will have a smartphone by Christmas 2011, according to the survey."

Remaking Mobile Choices
"When it comes to providing services to members, their expectations about what they can or cannot do with the services you've given them is critical. Regardless of the channel, you must support the baseline expectations of your members. If you do not, you will disappoint, and potentially lose, members. If you exceed those expectations then you can delight, and potentially increase adoption and usage of desired services, along with member satisfaction and loyalty."

Banking by smartphone can be risky
"J.T. Pierce's bank is right next to his Foster City workplace. But he hardly ever visits the branch, since he uses online banking to take care of most of his banking needs. 'I've been banking online since college,' said the 26-year-old San Francisco resident. 'As soon as I was able to open an account online, I pretty much jumped on it. The No. 1 reason is convenience.' But while he likes the convenience, he takes the time to change his password every few months."

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