"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, October 18, 2011

Mobile Banking Updates - Oct 18

Integration: The Key to Successful Mobile Strategy
"The increasing awareness of and demand for mobile deposit has placed credit unions at an interesting crossroads. Waiting too long to launch the service places them at risk of losing members to competition. However, hastily rushing to market with a mediocre solution and fragmented strategy could be even more costly in the long run. Credit union executives also continue to debate whether to launch mobile deposit as an integrated or stand-alone component. The answer to this debate hinges on the member’s experience."

Take Your Bank Wherever You Go!
"Making financial transactions on the move may soon become the order of the day as more and more mobile commerce (mCommerce) or mobile banking services are introduced by telecom service providers in collaboration with Indian banks. Let's see what are the current possibilities in the mobile banking space, and also learn if it is secure to transact over mobile phones. In this digital era, when time has become the most scarce resource, busy executives are always in search of tools and services that allow them to perform their business and personal tasks, at the click of a button. mCommerce or mobile banking, which refers to the use of mobile phone to perform financial transactions, is also one such service which is helping busy professionals to save time by making use of their mobile phones for making payments for goods and services that they purchase."

5 Mobile Banking Security Tips
"It wasn't that long ago that an account deposit or withdrawal required a visit to your bank to complete the transaction. Banking was inconvenient and time consuming. Today, we have lots of options when it comes to financial transactions. Mobile banking is an increasingly popular way to monitor and manage your money.
But how secure is mobile banking? Could a thief sniff out your bank account information digitally? Is it safe to make financial transactions using an app or text messaging, or by visiting a mobile Web site?"

New Report Reveals Opportunities for Bank Marketers to Find New Routes to Revenue Beyond Levying Fees for Basic Banking Services
"A tighter economy is forcing consumers to become more educated about their finances and banks have the opportunity to mentor and help with more personalized counseling and convenient services, reports the Chief Marketing Officer (CMO) Council.

The new study -- "What's Critical in the Global Bank Vertical" -- included a poll of more than 1,200 consumers and a comprehensive survey of 120-plus bank marketers. Sponsored by Ricoh, the CMO Council study reveals consumers are willing to learn more about relevant products, services, and offerings, but are more interested in information that will help their own bottom line and provide advice about managing their own personal finances more effectively. Consumers are also growing increasingly cynical about higher fees without better service."

CellTrust Announces SecureSMS 3.0 with Secure Mobile Transactions
"CellTrust Corporation, the recognized worldwide leader in secure mobile messaging and communication (www.celltrust.com), announced today the launch of SecureSMS 3.0 with Secure Mobile Transactions, for secure mobile communications and a variety of transactions including mobile banking, commerce, and healthcare.

CellTrust SecureSMS 3.0 provides mobile operators and enterprise customers with the infrastructure and software needed to process secure mobile transactions, without the need to purchase and maintain their own hardware or develop additional software for every handset. The Secure Mobile Transactions Server infrastructure and software is available as a hosted solution or as an enterprise solution where the transaction server and all of its data are located inside the customer's data center."

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