"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, May 13, 2012

Mobile Banking Updates - May 13

Biggest trends in mobile banking
"Clickatell CEO, Pieter Streicher predicts that mobile check capture, person-to-person payments and customized apps will be the biggest trends in mobile banking this year. Streicher told MyBroadband BusinessTech that 90% of the banks they deal with have, or will have, a mobile strategy by the end of 2012. This is driven by the need to serve their customers in a more cost-effective manner and the need to offer more value added services."

Refundo offers mobile banking for Spanish speakers
"Roger Chinchilla and Grimaldy Dominguez grew up watching Latin American families struggle in Queens, New York. As entrepreneurs, the two have created a free mobile banking system to help Hispanics keep track of their money. Chinchilla came as a toddler from Honduras in 1986, and Dominguez arrived from the Dominican Republic as a child in 1993. As they tell it, both grew tired of watching workers pay sharp fees to cash paychecks at check cashers."

NACHA Conference: Mortal Danger for Small FIs
"Call this the loud message out of NACHA 2012: Financial institutions can choose to innovate. Or to die. And the pressures are higher on community banks and credit unions for a painful reason. 'The crux of the community bank and credit union model is to focus on customer relationships. But now that is all electronic,' said Carey Whaley, a vice president at the Independent Community Bankers of America, who put on a panel titled, 'Innovation: The Key to Smaller FI Survival?'”

Millennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry "Millennial Media MM, the independent leader in mobile advertising, today released a report containing an in-depth look at mobile advertising in the finance industry. The report was produced in conjunction with comScore, and is the third edition of the Mobile Intel Series; it follows previous reports on Retail and Automotive. The Mobile Intel Series: Finance report contains detailed information on the mobile finance audience, how this audience uses mobile, what advertisers are currently doing to reach this audience, and what best practices brands can use to succeed in the space."

VISA President: we’ve “moved beyond” NFC
"This morning at the 2nd full day’s keynote at CTIA 2012, VISA President John Partridge offered the company’s view on how the mobile world will expand in the very near future. In and important step in the story of banking across the earth, mobile banking specifically, 2.5 billion “unbanked” adults across were introduced to mobile banking in the very recent past which has “transformed the lives of millions of people” said Partridge. “NFC technology has been the global mobile payment standard technology” noted Partridge, “this is a critical step,” through “VISA has moved beyond this method” with V.me by VISA."

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