Mobile Banking Updates - May 5

Wells Fargo puts mobile banking at center of new marketing campaign
"Wells Fargo has launched a multichannel marketing campaign that aims to educate consumers on the benefits of mobile banking. The Wells Fargo “Done” campaign includes television, online and mobile components and highlights multiple areas of the financial service’s mobile banking features, such as mobile deposit and transfers. The campaign is meant to show how mobile banking is a natural extension of what consumers already do on their mobile devices."

Mobile banking spurs growth at Michigan First Credit Union
"Michigan First Credit Union is looking for a few good employees, 14 right now to be exact. The Lathrup Village-based financial institution is looking for everything from tellers to human resources professionals to add to its staff of 225 people. However, technology pros are in especially high demand for the credit union. About a third of its new positions have some sort of tech angle, such as software developer or IT professional."

In 2017 one in four tablet users will be paying bills via their device
"With tablet adoption and user acceptance of ‘push’ mobile banking on the rise, it is thought that by 2017, one in four tablet users will be paying bills via their device, according to a new report from Juniper Research. The report suggests that these factors will drive users of transactional tablet banking services to almost 200 million in 2017; representing around 19 per cent of total mobile banking customers in 2017, as opposed to nine per cent in 2013. It is also noted in the report that the adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, particularly in developed areas where there is a higher adoption rate of tablet devices."

Mobile Banking Plays Key Role in #1 Factor for Customer Loyalty, According to Yodlee Interactive Survey
"Banking convenience dominates all options amongst reasons to stay with banks, according to a new study conducted online by Harris Interactive on behalf of Yodlee Interactive. With the convenience of online and mobile banking, more customers are utilizing these services, while banks are responding by reducing the number of physical branches. This survey was conducted among 2,219 Americans (ages 18+) between February 28 and March 4, 2013."

Bank of America to Offer New Mobile Banking Features
"Bank of America’s mobile banking user base of 12.5 million, rapidly growing at a pace of 55,000 new users per week, can expect several new features to come to the bank’s mobile banking applications. From May until the end of the year, Bank of America will roll out six new mobile banking features, which were first reported by American Banker."

BII REPORT: How Banking Is Going Mobile
"Over the years, retail banks have innovated to make personal banking more convenient and consumer-friendly. They've built sprawling branch networks, introduced credit cards, and developed automatic teller machines. In its latest evolution, banking is going mobile. With smartphones and tablets increasingly at the center of financial decisions — especially those of younger consumers — banks have to get their mobile strategies right. If they don't, they risk losing business to more mobile-savvy competitors, as well as tech companies like PayPal, that are developing their own payment and personal finance solutions."

Mobile banking expected to grow 18% annually through 2017
"The evolution of technology has brought on an onslaught of change to the banking industry, with banks becoming more convenient and consumer-friendly through mobile strategies, according to an article from Business Insider. The article says banks have become more competitive in order to stay ahead of other financial institutions. Currently, the mobile-banking user base is expected to grow 18% each year until reaching more than 1 billion users by 2017. By the end of this year, 590 million consumers will be using the technology."