"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, December 29, 2013

Monitise launches white paper on next-generation mobile banking

"Global Mobile Money specialist Monitise has released recently a ‘Pathway Paper’ on where the next generation mobile banking opportunity lies in 2014 and the key considerations for banks when developing their mobile strategies.

Entitled: ‘Innovate to win: From mobile banking to Mobile Money’, the Paper explores how innovations in mobile can support banks in becoming a lifestyle enabler, transforming their customer relationships. Techniques and technologies covered include customer segmentation, contextual interactions powered by data analytics, m-commerce and improved user experiences." Continue Reading

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