Banking On Mobile Content - With A Personal Touch

"When it comes to online or mobile banking, there is a presumption that most Boomers would just as soon step up to a teller window or go through the drive-through. Reasons range from security and privacy issues to lack of wireless access, to simply having a higher comfort level with traditional, brick-and-mortar banking. In other words, “talking to a person.”

The rapid evolution of technology has led to tremendous differences in channel preferences among the generations. Millennials and, to a slightly lesser degree, Gen X have grown up with technology. The youngest of them can’t remember a time when there weren’t PCs or laptops in everyone’s house and mobile phones in everyone’s pocket. Boomers, on the other hand, are somewhat less comfortable with technology and, though they may utilize it more than ever, still often prefer person-to-person contact, especially when dealing with questions involving money." Continue Reading

Study breaks down mobile banking demographics

"A recent study by the Pew Research Center indicates that more consumers are taking advantage of the simplicity, ease, and convenience of online and mobile banking.

The report found that 51 percent of American adults and 61 percent of Internet users use online banking. It also discovered that 32 percent of adults have turned to their mobile devices for their banking needs.

 The number of Internet banking users saw a jump of 5 percent since the same survey was conducted by Pew in 2010. But the more remarkable increase occurred in mobile banking over the same time period. In 2011, only 18 percent of adults used mobile banking." Continue Reading