"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, September 29, 2013

Banking On Mobile Content - With A Personal Touch

"When it comes to online or mobile banking, there is a presumption that most Boomers would just as soon step up to a teller window or go through the drive-through. Reasons range from security and privacy issues to lack of wireless access, to simply having a higher comfort level with traditional, brick-and-mortar banking. In other words, “talking to a person.”

The rapid evolution of technology has led to tremendous differences in channel preferences among the generations. Millennials and, to a slightly lesser degree, Gen X have grown up with technology. The youngest of them can’t remember a time when there weren’t PCs or laptops in everyone’s house and mobile phones in everyone’s pocket. Boomers, on the other hand, are somewhat less comfortable with technology and, though they may utilize it more than ever, still often prefer person-to-person contact, especially when dealing with questions involving money." Continue Reading

No comments: