Ongoing, "fit-to-win" mobile strategy needed to succeed

"Consumers expect increasingly sophisticated mobile banking capabilities, and delivering these capabilities requires financial institutions to move beyond short-term tactical thinking in favor of a continuous commitment to the channel. In short, mobile banking should be treated as a marathon, not a sprint, according to research by Fiserv Inc." Continue Reading

Mobile Banking Crossroads: Strategic Moves Banks Must Take to Remain Competitive

"Financial institutions have spent the past few years implementing a wide range of mobile banking solutions as consumers continue to spend more time using their mobile devices to manage nearly all facets of their lives. While mobile banking was initially viewed as an important service to provide to customers, simply offering basic mobile banking services is no longer enough to remain competitive.

FIs have begun to realize that investing in mobile technology as part of a larger digital strategy can reap significant rewards in terms of winning new customers, preventing attrition and churn, and opening up new paths to revenue." Continue Reading