"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, October 27, 2013

Mobile Banking Crossroads: Strategic Moves Banks Must Take to Remain Competitive

"Financial institutions have spent the past few years implementing a wide range of mobile banking solutions as consumers continue to spend more time using their mobile devices to manage nearly all facets of their lives. While mobile banking was initially viewed as an important service to provide to customers, simply offering basic mobile banking services is no longer enough to remain competitive.

FIs have begun to realize that investing in mobile technology as part of a larger digital strategy can reap significant rewards in terms of winning new customers, preventing attrition and churn, and opening up new paths to revenue." Continue Reading

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