"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, August 8, 2007

New Entrants to the Mobile Foray

If you thought it was difficult to select a mobile banking vendor before, hold on, because the options are growing exponentially. Case in point, just this week two formidable companies announced the release of their mobile banking solution for the U.S. Specifically, I am referring to:

The Yodlee product integrates multiple channels by utilizing both browser and SMS technology. This is a trend that we will most likely see repeated, because as Peter Hazlehurst (Yodlee - SVP of Product Development) states, “It’s clear that mobile banking strategies need to incorporate at least two key elements: 1) ubiquity of access via multiple channels and 2) relevant, personal content that delivers what consumers really need when they’re on the go.”

Sybase has also announced that their mobile banking solution will be available to financial institutions in the U.S. This development comes shortly after they commissioned a survey, which was administered by Loudhouse Research, in which they found that, “66 percent of mobile subscribers in the Americas are interested in services that allow them to check bank account balances via their mobile device.”

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