"Online Banking and Mobile Banking platforms and capabilities need to continue to be agile, seamless, and optimized to address the consumers’ needs to be connected, mobile, and engaged. Bank marketing and eCommerce executives are decisively upping the game in customer acquisition, customer loyalty, multi-channel experience, and engagement through improved digital marketing strategies and optimized interactive channels.
Net.Finance 2010 brings together key online and mobile and bank marketing representatives from Bank of America, Citi, Nationwide, Lending Club, E*Trade, TIAA-CREF, Addison Avenue Federal Credit Union, Yahoo!Finance, 1st Mariner Bank, Prudential, Prosper, Charles Schwab, Scotiabank, HSBC, Discover, and a cross-section of different financial institutions in North America to share best practices and innovative strategies in online marketing, mobile banking, mobile payments, customer experience management, use of social media, lead generation, site optimization, and online personal financial management." >> Continue Reading
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