"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, February 16, 2011

Mobile Banking Updates - Feb 16

Mobile Banking to Hit US$ 100 Bil., Showing Steady Growth
"More Koreans are using mobile phones for financial transactions and mobile banking is growing at a steady rate.
The year 2010 alone saw a more than 200 percent increase in mobile banking.
While "on-the-go" banking is available with regular cell phones, experts attribute the increasing popularity of smartphones, which make mobile banking easier to use since Korean banks offer iPhone and Android applications, as the cause of the rise."

Absa frees up cellphone banking
"Absa now offers free unstructured supplementary service data (USSD) access to its cellphone banking customers. The offer is specifically for the bank's Vodacom customers, who use the Absa Cellphone Banking Lite service. 'This means, even without airtime, Absa Cellphone Banking Lite customers can still access and perform a host of transactions from their mobile handsets via USSD if they are a Vodacom client,' explains Adrian Vermooten, head of mobile channels at Absa."

Mobile, P2P and Consumer Demand
"Demand for more mobile services is the catalyst for Fifth Third Bank's launch in mid-2011 of mobile peer-to-peer payment service available via the and online banking channels, says Fifth Third's Larry McClanahan, who's heading up the project. 'Initially, it's going to be more online P2P, rather than mobile. Customers are very comfortable with that online channel, but we definitely see the mobile component of it growing rapidly,' he says. 'It's all about what customers are looking for.'"

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