"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, May 8, 2011

Mobile Banking Updates - May 8

Mobile Banking and Tags on Credit Cards
"In this day and age, it's hard to believe that you used to have to go to the bank to make transfers. Not only is there online banking, but mobile banking too, from credit unions to big names like Wells Fargo, U.S. Bank, and Bank of America."

Foursquare Meets PayPal
"More consumers want to pay with their phones. According to a Generator Research study, mobile banking will reach $633 billion by 2014. In addition, a comScore report found that 29.8 million Americans accessed financial services accounts (bank, credit card or brokerage) via their mobile device in the fourth quarter of 2010, a year-over-year increase of 54 percent."

Southwest CUs To Share Mobile Banking Apps
"Credit unions often adopt financial technology by leveraging communal scale—in other words, by teaming with other credit unions to share the cost of deployment and maintenance. The growth of mobile banking is no exception, as evidenced by a new partnership between the California and Nevada Credit Union Leagues and CO-OP Financial Services."

Mobile Banking Can Generate New Revenue from Generation Y Users: New ‘Consumer Discovery’ Panel Study by Simon-Kucher & Partners
"A new consumer discovery panel study by Simon-Kucher & Partners, global strategy and marketing consultancy reveals 76 percent of 'Generation Y' consumers (18-26 year olds) would consider a monthly fee of £5.00 a fair price to pay for mobile banking. Findings demonstrate how mobile banking could provide a new revenue source for banks instead of providing the service for free. This Generation Y demographic - equating 12 percent of the UK population - represents an untapped opportunity for banks."

Mobile Banking: Coming Soon to a Smartphone Near You
"Picture this: You’re at the airport waiting with your wife to board a plane to some warm weather spot when you get a frantic call from your daughter at college. 'Dad, I need money,' she says. 'My tuition was due yesterday. If I don’t pay the bill tomorrow, I can’t start classes!' What do you do?"

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