Mobile Banking Updates - Feb 6

Bank of America drives app downloads via iAd campaign
"Financial institution Bank of America is using a mobile advertising campaign to catapult downloads of its mobile banking iPhone application. The ads walk users through the app’s features and educates consumers on Bank of America’s mobile banking. The ad campaign is running inside Apple’s iAd network."

Achieving A Mobile-First Mind
"Glen Reardon, head of industry, financial services advertising at Google, asked a simple question during a brief presentation at Celent’s Innovation & Insight Day in Boston on Thursday: How influential is the digital journey within the purchase process? Immensely. Reardon helps fortune 1000 companies across the insurance vertical with their overall market strategy. He conducted industry research with Shopper Sciences seeking to deconstruct the decision-making process for insurance consumers in an increasingly digital world."

Citi's iPad Banking App Now Accepts Credit Card Users
"Consumers yearning to track and analyze their credit card spending to the smallest degree with graphs, comparisons with past months and even with their peers are in luck. Citigroup Inc. on Tuesday announced an upgrade to its online banking application for Apple Inc.'s iPad that includes what Citi says is the first such robust iPad credit card account-analysis application."

Fidelity Launches Mobile Wallet
"Fidelity National Information Services Inc. (FIS) recently collaborated with mobile payments technology provider, Paydiant, to launch a cloud-based mobile payment solution, namely FIS Mobile Wallet. The solution, which is currently being implemented by a number of clients on a pilot basis, allows customers to use smartphones to make purchases at the point-of-sale (POS) as well as for online shopping."

Mobile : Banks That Dare: Will their guts come before glory
"At least one bank is ending 2011 on a high note. In December, Chase swept the honors in two mobile banking awards. Javelin Strategy and Research ranked their solution “Best in Class” above those of 24 retail banking heavyweights; Key Lime Interactive adjudged Chase’s mobile banking website and app the best among the top 4 U.S. banks."