Mobile Banking Updates - Aug 4

Americans Rate the Best and Worst U.S. Mobile Banking Apps in New Report From Xtreme Labs
"Xtreme Labs, the leader in mobile strategy and product development, today released a new report on the best and worst mobile banking apps in the U.S. as rated by customers themselves. The U.S. Banking Apps Report: Customer Reviews by Xtreme Labs analyzed customer reviews from the Apple App Store and the Google Play Store between May 18 and June 25, 2013 for the top 53 U.S. banks (as ranked by total assets)."

The Circuit: Innovating Incrementally in Mobile Banking
"So many banking conferences reinforce the same idea: banks must think differently about their businesses to stay on the industry's leading edge. That certainly was one of the takeaways from a recent conference on mobile banking. But so was this: in the near future, if not already, banks will have to think differently just to keep pace with the world around them."

MOBILE SAVINGS Big potential savings from switching branch transactions to mobile
"Mobile bankers are valuable bank customers; rich, young, and flush with profitable bank products and services. And the service is saving institutions money; as the number of mobile bankers has grown, branch visitation has decreased considerably, says a report by Javelin Strategy and Research."

Innovations continue to change banking industry
"In June 1978 when Jerry Jacobson started working at Northwestern Bank in Chippewa Falls, the paperwork for most loans consisted of just one piece of paper. Now, a loan for a home mortgage frequently runs 30 or 40 pages."

Marketing Strategies To Shatter The Mobile Banking ‘Glass Ceiling’
"At most financial institutions, mobile banking adoption rates typically hit a 'glass ceiling' of 15 to 20 percent of all online banking customers. But you don’t have to settle for that as the maximum cap. Here’s what you need to send adoption rates through the roof."

BBVA Compass courts micro-businesses with new mobile banking solution
"BBVA Compass today introduced its Business Mobility Bundle, designed to provide micro-businesses — the smallest of small businesses — everything needed to manage their finances on the go. Representing about 95 percent of all small businesses, micro-businesses are extremely mobile, with many of their financial transactions occurring away from owners' homes or offices. Micro-businesses typically generate less than $500,000 in annual revenue."

Mobile and Beyond: How Banks Are Catering to Tech-Savvy Customers
"Technology has become an integral part of daily life for most people. And with greater technological capabilities comes steeper demands from users. With a dramatic shift in customer preferences, banks are trying to keep up with that demand -- and some are falling short. Though some are slow to catch up, there are plenty of options for banks with vision to give customers what they want."