"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, April 26, 2009

Analysis - Mobile Banking Performance

There was some great information released while I was at Net.Finance last week; yet, it has received very little coverage.

The press release was titled, "Gomez and dotMobi Launch First Benchmarks That Measure Five Critical Dimensions of Success for Mobile Web Sites," but most of articles/blogs have focused on the data suggesting that, "mobile Web sites are 30 percent slower when compared to computer-based Web browsing."

More importantly...this release is the first public comparison of mobile banking websites, and here are the results:

"5 Bar Summary"
1) Bank of America
2) Chase
3) US Bank

My only criticism is that I'd like to see Gomez/dotMobi extend their survey to the Top 25 U.S. banks in order to give the other early adopters a chance to be evaluated.

To see the details of the study - click here.

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